"Nanniwan You&Me" sold agricultural products for charity to help villagers increase their income

Yan'an CR Hope Town in Mafang Village, Nanniwan Town is the eleventh hope town of which CR Land participated in the construction. The town covers an area of about 270 mu, with 30 newly-built houses and 104 renovated houses, directly benefiting 167 households and 563 villagers, and covering nearly 10,000 villagers in Nanniwan Town. By relying on the public welfare power of CR Group and CR Land, the town was upgraded from previous Mafang Village to an "idyllic complex" with a strong northern Shaanxi style.

To further promote the development of Yan'an CR Hope Town, on November 28, 2022, East China Region of CR Land cooperated with Yan'an CR Hope Town to launch the public welfare action to help agriculture themed with "Nanniwan You&Me for Hope". East China Region of CR Land selected local honey, and opened up new sales channels for local agricultural and sideline products through Nanniwan honey-seeking gift box and offline flash sale,for the purpose of helping the villagers in the town increase their income and improve their quality of life. Moreover, East China Region of CR Land set up the sweet energy station of "Nanniwan You&Me in the Sales Office of the project and the commercial site of MIXC. Proceeds from the activity were used to purchase caring materials, help local children improve life and grow up healthily and happily.

East China Region will cooperate with a hope town to launch a special public welfare activity in November each year. The practice has lasted for four years now. With "for hope", it was intended to call on more people to pay attention to CR Hope Town and join in town construction and industrial assistance, thus gathering more sincerity and strength for rural revitalization and protecting the hope and future of the countryside.