CR Land was established in 1994 via reconstructing. In 1996, it was listed in Hong Kong Stock Exchange and included in the Hong Kong Hang Seng Index constituent stocks in 2010.

The “2 + X” business model adopted by CR Land dictates that CR Land stays committed to its major lines of business, including development property and investment property. Besides, CR Land will expand and transform its business to integrate resources and cultivate new growing points for more benefits.

CR Land champions “integrity, performance-oriented, people-oriented, innovation and development” as its values, sticks to the brand philosophy of "better quality better city" , works to transform cities with high quality products and services, and endeavors to create value for every inch of land with great insight and professional competence. Customer-oriented, CR Land seeks to provide its customers with quality services by cultivating a talent pool with good management and an enabling business environment. This means CR Land will take the lead in changing urban lifestyles with a quality-oriented strategy. Ultimately, it will promote regional economic growth and contribute its due share to transforming cities.

CR Land will undertake the mission of "building beautiful cities and creating better life" and social responsibilities centered on "people's needs for beautiful life", and work with its stakeholders to create more possibilities for people to pursue a better life.