CR Land Holds Second-quarter Work Conference: Accelerating Transformation to “Urban Comprehensive Investor, Developer and Operator”
On July 12, CR Land held its second-quarter work conference of 2018 in CR Park Lane Harbour. The leaders of China Resources Group, management team members of CR Land and all departments in the headquarters, management team members of all the regions, business divisions and property head office, as well as the persons in charge of city companies all attended the meeting.
At the meeting, Tang Yong, Vice Chairman of CR Land’s Board of Directors, reported on the business performance of CR Land in the first half of 2018 with the theme of “facing problems, changing proactively, solidifying foundation, transforming and develop”, and deployed the follow-up work. Since last year, according to the development characteristics of macro-situation and CR Land, CR leaders have repeatedly proposed to accelerate the transformation to urban comprehensive investor, developer and operator. The proposal of this new orientation is a profound insight into the national macroeconomic situation, industry development and the self-capability of CR Land, as well as a new path exploring transformation and development for traditional property enterprises based on the changing circumstances. The business model of urban comprehensive investor, developer and operator will further deepen the current 2+X business portfolio of CR Land, pay more attention to the organic links among business forms, and focus more on the effective connection of investment, development and operation, thus providing package solutions through multiple coordination and harmonious development. He required managers of CR Land to insist on the three strategic initiatives of “precise investment”, “outstanding operation” and “revolutionary innovation”, actively explore innovative businesses, create incentive mechanisms, and strive to make greater breakthroughs in one or two fields based on the construction of future multi-ecology while consolidating and strengthening the existing status of development property and investment property.
The conference also focused on product standardization strategy and progress, analysis of commercial project plan implementation and improvement suggestions, investment operation report of the first half year, cash flow management measures based on input and output efficiency, underground garage value logic review, and hardcover BIM work report, as well as circular on problems discovered in the audit in the first half year. Special reports were given on the above topics.
Wu Xiangdong, Assistant General Manager of CR and Executive Director of CR Land, made the closing speech at the meeting. Mr. Wu fully affirmed the exploration of CR Land in transformation and innovation, and required managers of CR Land to perform their duties and responsibility well. He also put forward management requirements for CR Land in terms of precise investment and outstanding operation. The first is to make correct assessments of the situations. Macro economy, financial situation and property industry all suffer from great pressure this year. Land managers must have a strategic vision, have sufficient time to do strategic research, and have an understanding, analysis, cognition and judgment of the situation. The second is to apply what you have learned. CR Land can learn from the practices of benchmarking companies to continuously improve the work, operating efficiency and product cost performance. The third is to do what you say. The lessons learned in the past must be truly transformed into rules, regulations, technical standards and advanced experience. The fourth is to strengthen the foundation. Land managers should pay full attention to and vigorously strengthen the improvement of fundamental management, and take prompt measures to rectify problems. The fifth is to keep ringing the alarm bell.